9 MILLION+
Optimised for virality, this scroll-stopping transition combines a strong hook, visual effects and a trending audio. It has amassed over 9 million views and 935.000+ likes, making it one of the Red Bull Racing's most engaging reels.
TRANSITION
VFX
TREND
6 MILLION+
Capturing a historic moment of Carlos Sainz's first F1 win, this reel was edited and posted immediately after the live podium ceremony. The timing and emotion of it make it the most watched reel on the account to date, with over 6 million views and 375.000+ likes.
CINEMATIC
STORYTELLING
1 MILLION+
This video was used to successfully generate a lot of online buzz for the launch of a special edition gaming chair. It highlights the brand partnership between Red Bull Racing and Secret Lab, featuring a creative product integration and a strong visual hook.
PARTNERSHIP
PRODUCT INTEGRATION
For the 100 year anniversary of Monza, this video juxtaposes the moments from past and present, showing the historical significance of the track in motorsport. Shot and edited on location.
CINEMATIC
STORYTELLING
1 MILLION+
Formula 1 meets Dune. The movie premiere was the main topic of the online conversations in the week coinciding with the Saudi Arabian Grand Prix. Inspired by the trend, this video puts the drivers in the desert world with eye-catching visual effects.
VFX
TREND
12 MILLION+
This TikTok is one of multiple mini-edits created from a driver challenge shoot. It was edited specifically to maximise watch time, with strong reaction at the start and a looping ending. With over 12 million views, it lands in the top 3 best performing videos on the account.
COMEDY
CHALLENGE
This video is a part of 4-episode challenge series that promotes the partnership between BYBIT and Red Bull Sim Racing. The aim was to create a social-first, natural sponsor integration that raises awareness of their athlete development program.
COMEDY
CHALLENGE
In this challenge, F1 driver Checo Perez guesses the names of Brazillian footballers. It successfully achieved the goal to reach an audience of both F1 and football fans, as well as appeal to the local market in Brazil.
CHALLENGE
6 MILLION+
As a teaser for the new F1 season, this cinematic hype reel was created to generate excitement and promote Formula 1's premium hospitality tickets as the best way to experience the sport.
CINEMATIC
HYPE
Event highlights from the Azerbaijan Grand Prix, shot and delivered on the day of the race. The reel promotes the F1's VIP hospitality packages by showcasing the closeness to action and a variety of premium offerings.
CINEMATIC
EVENT HIGHLIGHTS
This eye-catching transition promotes special edition trainers, a collaboration between Red Bull Racing and APL. It plays on the theme of Japan and draws attention to the product in a fun, engaging way.
TRANSITION
PRODUCT INTEGRATION
3 MILLION+
This cinematic video shows Sebastian Vettel's emotional goodbye with fans and colleagues at his last race before retirement. With over 3 million views and 285.000+ likes, it's in the top 3 best performing reels on the account.
CINEMATIC
STORYTELLING
3 MILLION+
This interview-based video was created to announce Daniel Ricciardo's surprise comeback to the sport. It features a voice over style interview combined with b-roll, shot and delivered on location.
INTERVIEW
EVENT HIGHLIGHTS
This reel is a part of a largely successful video series developed for F1's premium hospitality. Shot and edited at the beginning of the race weekend, it captures the uniqueness of each location, promoting unique offering.
CINEMATIC
The reel captures Sebastian Vettel's reaction to driving his 2011 Championship-winning car for the first time in over a decade. Shot and delivered on the day of the event.
INTERVIEW
EVENT HIGHLIGHTS
1.5 MILLION+
7 MILLION+
